Your Wins. Our Mission.

TRANSFORMING SPORTS OPERATIONS WITH AI-POWERED STRATEGIC SYSTEMS

INCREASED MARGINS. OPERATIONAL STABILITY. HIGHER PERFORMANCE.

EXECUTED WITH MILITARY PRECISION.

$20M+

in documented cost savings

40+

executive workshops

30+

Core Processes Improved

A logo featuring a stylized bird with outstretched wings inside a shield shape.

THE WINGMAN SOLUTION

ELIMINATE THE FRICTION. RECOVER YOUR MARGIN.

STOP REVENUE LEAKAGE

The Friction

Margin loss from line abandonment, broken processes and costly sponsorship make-goods.

The Wingman Solution

We apply AI-powered Lean Six Sigma methodologies to your high-velocity functions, converting operational drag to documented profits.

CLOSE THE EXECUTION GAP

The Friction

Top talent is at 110% capacity. Major stadium projects stall in the silos between teams.

The Wingman Solution

We are your operational architect. We manage timelines, vendors, and cross-org hand-offs so your projects cross the finish line on time.

POWER YOUR FUTURE

The Friction

Siloed goals and AI Hype that fail to align with the organizational vision.

The Wingman Solution

We build your Internal AI Playbook and deploy Hoshin Alignment, ensuring everyone is flying in the same direction.

WINGMAN SPORTS OVERVIEW

WHO WE ARE

Reid Mason, Wingman Sports

Meet Reid Mason,
Founder & CEO

Reid Mason is the Founder & CEO of Wingman Sports. He brings over two decades of leadership and operational experience from the U.S. Navy and senior enterprise roles, where performance, accountability, and execution were mission-critical.

  • 24-year U.S. Naval Officer (Former)

  • MBA from top 25 Business School

  • Black Belt, Lean Six Sigma

  • PMP certified

  • AI Strategy & Leadership certification from MIT

Who We Serve

Professional operations sports consulting. A conference room with a laptop displaying analytics charts and graphs, surrounded by documents and notebooks, with large windows overlooking a sports stadium filled with spectators.

PROFESSIONAL SPORTS TEAMS

We serve the front offices of professional sports teams—NFL, NBA, MLB, NHL, MLS, and international leagues.

COLLEGIATE ATHLETIC PROGRAMS

We partner with Division I athletic departments facing the complexity of modern college sports.

SPORTS-ADJACENT BUSINESSES

We work with sports retailers, venues, leagues, and entertainment properties that operate with the same complexity as pro teams.

WHAT WE FIX

Front Office Costs Are Rising Faster Than Revenue.

Operational excellence is no longer optional—it's survival.

The sports industry is professionalizing at breakneck speed. AI, streaming complexity, and fan fragmentation have pushed front office costs up 25%+ in five years. Meanwhile, the gap between operational complexity and organizational capability has never been wider.

Organizations that master strategic planning, AI integration, process excellence, and program management will thrive. Those that don't will keep bleeding millions while competitors pull ahead.

ai

MASTER AI BEFORE COMPETITORS DO.

Organizations investing in AI strategy now—for fan engagement, dynamic pricing, performance analytics, and operational efficiency—will dominate the next decade. Those waiting will be left behind.

65%

FAILED PROJECTS COMPOUND LOSSES.

With 65% of strategic initiatives missing timelines or budgets, poor process discipline doesn't just waste money—it kills competitive advantage when you need it most.

$5-15M

INEFFICIENT PROCESSES BLEED MONEY.

Clunky workflows, manual tracking, and undocumented systems create a "friction tax" that costs organizations $5M-$15M annually in leaked revenue and rework.

CHAOS

COMPLEXITY OVERWHELMS.

Revenue disappears into ticketing inefficiencies, sponsorship fulfillment gaps, stadium operations bottlenecks, and disconnected data systems—organizations can't fix what they can't see.

how can we be your wingman?


Schedule a confidential consultation to discuss how Wingman Sports can partner with you to take your organization to the next level.